About General Seven

Based in Amsterdam, The Netherlands, General Seven is a technology accelerator that combines IT services with market development expertise to help businesses realize their true potential.

We do what it takes to create maximum value: We are specialized in solving the large and small challenges involved in conducting business on the Internet. And we excel at taking IT projects from concept stage to self-sustaining enterprise.

What “General Seven” Means

The number 7 occurs frequently in nature and culture: For example, there are 7 stellar objects in the solar system visible to the naked eye, 7 colors in the rainbow, and 7 musical notes in the major scale.

General Seven symbolizes the bridge between the natural world and the pursuit of excellence — the mission to progress beyond the limits of the past toward a better vision for the future.

The Magical Number Seven

The name General Seven itself is derived from The Magical Number Seven, published in 1956 by the psychologist George A. Miller of Princeton.  His article is still considered one of the most often cited papers in the field of cognitive psychology.

George Miller’s research was an early application of information theory to human psychology.  Miller initially claimed to have discovered a natural limitation on the human capacity for processing information, and to have proven that 7 ± 2 would be the ideal number of digits an average human can hold in working memory.

General Seven in an enterprise stands for innovation, performance and the discovery of our natural abilities while we cross the gap between technology and business.